Amelia left her hometown of Hong Kong to study abroad in the United States when she was a teenager. After graduating from Boston University’s School of Management, she spent the following four years travelling across the country as a Customer Relationship Management (CRM) software consultant, working independently with various Fortune 500 companies, including Bank of America, Pitney Bowes and WebMD, to help them design, develop, and implement CRM software in their businesses.
Having spent 11 years abroad, Amelia decided to return to her roots to discover fresh adventures and challenges. Identifying a lack of locally available quality yet affordable pet products, Amelia founded Hong Kong’s first pet product brand, Doggie Goodie, when she was only 26. The following decade saw her managing all aspects of her brand: from research, product design and production, to marketing, sales, and distribution, Amelia adopted a hands-on approach and translated her good-humored creativity to reality.
Doggie Goodie soon became a favorite in regional markets, as well as at global trade shows, and in the European and US markets. Amelia’s brand was available at top-tiered department stores such as Mitsukoshi, Takashimaya, Seibu, City’Super, Yata, and E-Mart. Her brand also involved in crossovers with other household names, including HSBC, Miele, C Wonder, Jo-Ann Store, and I.T. Apparels. Doggie Goodie’s success had led Amelia to be exposed to a variety of media coverage.
At the height of its success, Amelia sold her business to focus on friends, family and personal development. But Amelia’s enterprising mind wouldn’t let her stall for long: ever the people person, Amelia now devotes her time to helping clients find their perfect sanctuaries, and advising her clients on the ins and outs of the property market. To provide her clients with even more comprehensive assistance, Amelia has also enrolled in interior design courses that have enabled her to develop an eye for design intricacies.
Amelia’s other interests include travelling, snowboarding, playing tennis and basketball.